April 15
Virtual Session  Registration

Jennifer Lier, Past President of the International Association of Speakers Bureaus (soon to become the Global Speaking Industry Association), takes audiences behind the curtain of today’s speaking industry to reveal what’s actually getting speakers booked in a rapidly evolving marketplace.

In this candid and strategic session, Jennifer shares real-world insights from the bureau and management side of the business, including how buyer expectations are changing, what differentiates highly bookable speakers from the crowded middle market, how AI and market saturation are impacting positioning, and the subtle shifts that influence fees, demand, and long-term relevance.

Attendees will walk away with practical strategies to strengthen their positioning, increase perceived value, and better align their message with what clients and decision-makers are actively searching for now and in the future.

Key Takeaways

* Understand the biggest shifts happening in the speaking industry and what they mean for your business

* Learn what speakers, topics, and positioning strategies are gaining traction with bureaus and buyers

* Discover how to stand out in an increasingly crowded and AI-influenced marketplace

* Gain insider perspective on how bureaus and managers evaluate marketability and booking potential

* Identify practical ways to increase perceived value, demand, and speaking fees

* Learn common mistakes that quietly reduce bookings, even for highly talented speakers

* Walk away with actionable strategies to future-proof your brand and remain relevant in a changing industry

Jennifer Lier is the Founder and Chief Vision Officer of National Keynote Speakers and serves as the Past President of the International Association of Speakers Bureaus, soon to become the Global Speaking Industry Association (GSIA). With more than three decades in the speaking and entertainment industries, Jennifer is widely respected for her keen insights and quick ability to recognize marketplace trends.

Before founding her successful speaker management company, Jennifer became was a highly regarded bureau agent trusted by clients, peers, and industry leaders for her strategic thinking, deep understanding of buyer psychology, and exceptional ability to spot why speakers weren’t booking. Today, she advises and represents thought leaders, celebrities, and transformational speakers whose messages create meaningful impact long after the applause ends.

As a former powerhouse vocalist and headline entertainer turned speaking industry strategist, Jennifer Lier brings a distinctive perspective on stage communication, audience psychology, presence, transformation, and the future of the speaking business.